Eitan Chitayat: Advocate & Creator of “I’m That Jew”
“That” Original Jew
Proudly championing his Jewish identity, Eitan Chitayat has garnered viral acclaim for his advocacy for Israel and diaspora Jews.
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Eitan Chitayat + Poppy Lane
Our exclusive collaboration with Eitan Chitayat features a curated selection of items showcasing his original, trademarked phrases.
From the empowering 'I'm That Jew' to the bold 'Shalom Motherfucker' and beyond, we're proud to be the sole provider of his iconic work.
“You can have the hatred, the twisted, the sick and evil and be a part of that – or you can have me. But you can’t have both. Shalom, motherfu**er.”
More About Eitan
Eitan Chitayat, founder of the international Natie Branding agency, has lived in Hong Kong, London, Tel Aviv, Boston, and New York and has been building brands for almost 25 years.
Proud and protective of his Jewish identity, he’s been expressing narratives to strengthen the Jewish community over the years with pieces that have gone viral, like "I’m that Jew," "Shalom Motherfucker," "Star of One," "Dear Jewish Children," and more. He’s also the host of his “I’m That” podcast with guests such as Hiller Neuer, Shai Davidai, Roseanne Arquette, and Melinda Strauss.
You can follow him online at Instagram, Facebook, and X.
Social Impact
A portion of the proceeds from our collaboration with Eitan Chitayat go to Ten Gav.
Dena Karsenty was diagnosed with Stage 2 breast cancer in December 2020, all while facilitating remote learning, and working full-time during the height of the pandemic. After 7 surgeries, chemotherapy, radiation and everything that comes with it, Dena created Poppy Lane as a way to share the moments of joy that helped her get through it all.